Linguistic Landscape and Markedness Conceptualization in commercial Ads.

نویسندگان

چکیده

The paper works in the area of linguistic landscape (hence LL). It concerns with issue how markedness (linguistic and extra-linguistic) is manipulated commercial ads creating dramatic effect on part potential customers hence attract attention product. data study derive from signages social media direct snapshot taken around Mataram Municipal. gathered are then analytically processed by considering verbal non-verbal context surrounding ads. In addition, speakers’ conceptual aspects also consideration to support marked unmarked status terms analysed. found that exposed relies much such strategy as foregrounding techniques. takes form mainly violation speakers expect term. violations include both socio-cultural perspective readers have. techniques further supported textual adjacency between text co-textual adjustment signage environment (topography). through combining environmental elements advertisers maximize meaning signage.

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ژورنال

عنوان ژورنال: Jurnal ilmiah profesi pendidikan

سال: 2022

ISSN: ['2502-7069', '2620-8326']

DOI: https://doi.org/10.29303/jipp.v7i4b.1129